Up & Up Advantage Baby Formula Powder with Iron is tailored for infants 0-12 months, mirroring the nutritional profile of breast milk with the addition of prebiotic 2′-FL HMO for enhanced immune support. It is enriched with DHA, Lutein, and Vitamin E to support brain and eye development. This non-GMO, gluten-free formula is free from artificial growth hormones and provides complete nutrition for your baby’s first year. A comparable alternative to Similac PRO-ADVANCE Infant Formula, though with different proprietary blends. Developed with a commitment to quality, our formula is made without genetically engineered ingredients. No significant nutritional difference exists between milk from rbST-treated and non-rbST-treated cows.
Product Highlights
- Similar to Similac PRO-ADVANCE Infant Formula in nutritional value
- DHA (Omega-3), Lutein, Vitamin E, and prebiotic 2′-FL HMO for developmental support
- No artificial growth hormones, non-GMO, and gluten-free for sensitive tummies
- Complete nutrition designed for infants 0-12 months
- Eligible for SNAP in-store purchases with program participation








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