The Blue Pure 311 Auto air purifier offers a streamlined approach to indoor air quality management, integrating a particle sensor, Auto mode, and LED air quality display. Independently evaluated by the AHAM Verifide® Program, it boasts a high CADR for fine smoke, pollen, and dust particles, making it ideal for medium-sized rooms like master bedrooms and living rooms. Featuring a 360° air intake and 3-step filtration system with HEPASilent technology, it removes 99.97% of airborne particles down to 0.1 microns, including allergens and microorganisms⁰. The unit’s energy efficiency is ENERGY STAR rated, and it operates with minimal noise, making it suitable for continuous operation. The air purifier’s design allows for easy customization with interchangeable fabric pre-filters, with the Arctic Trail color included and additional colors available. All Blueair purifiers are rigorously tested for performance and safety, adhering to standards set by AHAM, ENERGY STAR, and the California EPA Air Resources Board (CARB). ⁰This air purifier has not been tested against Coronavirus, and Blueair does not claim to capture, remove, or kill 2019-nCoV.
Product Highlights
- Performance you can trust; third-party tested via AHAM Verifide® Program for high CADR.
- Recommended for medium rooms; filters air every 12 minutes on high (approx. 5x/hour at 388 sq. ft.).
- Advanced Auto mode for real-time air quality adjustments.
- Efficient combination filter with HEPASilent technology and activated carbon.
- Low noise and energy-efficient; ENERGY STAR rated and whisper-quiet on low.
- Customizable with washable fabric pre-filters in various colors.







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