Discover up & up™ Infant Formula Powder with Iron, comparable to Enfamil Infant in nutritional value. Our milk-based baby formula is designed for newborns and infants 0-12 months, mimicking breast milk more closely than our previous formula. With dual prebiotics for immune health support and DHA & Choline for enhanced brain development, this non-GMO infant formula ensures a healthy start. Free from artificial flavors, sweeteners, colors, and growth hormones. SNAP eligible in-store. Non-GMO ingredients minimize genetic engineering, though trace amounts may remain from processing. No significant difference exists between milk from rBST-treated and non-rBST-treated cows.
Product Highlights
- Complete nutrition for infants 0-12 months
- Dual prebiotics and DHA for immunity and brain development
- Non-GMO and free from artificial additives
- Compare to Enfamil Infant nutrition
- SNAP eligible in-store






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