Similac Advance* is a comprehensive, iron-rich, infant nutrition formula designed for optimal growth during baby’s initial 12 months. This milk-based formula features a proprietary mix of essential ingredients, such as DHA and lutein, that foster cognitive and visual maturity. By not containing palm olein oil, our blend ensures superior calcium retention, supporting the foundation for healthy development. As a pioneer, Similac was the first prominent infant nutrition brand to exclude these artificial additives†. It remains a top-rated choice, being the preferred option among caregivers.‡ * Not suitable for those diagnosed with galactosemia. † Research shows comparable outcomes from milk of rbST-treated and non-rbST-treated cows. ‡ Market data indicates it is the leading choice, Total US infant formula market, as of 6/2020.
- ENHANCES COGNITIVE & VISUAL GROWTH: Our unique formulation includes DHA, lutein, and vitamin E – nutrients vital for baby’s overall growth
- STRONG BONE HEALTH: Our palm olein oil-free blend supports superior bone development
- OPTIMAL NUTRITION WITHOUT ARTIFICIAL GROWTH HORMONES†: A leader in infant nutrition, our brand prioritizes natural development
- CAREGIVER-APPROVED FORMULA: The most chosen by those who prioritize their baby’s well-being‡







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